/
1
2
3
4
5
6
·
·
·
·
·
·
Doug Bost
Writer. Creative director. Podcaster. Voice over guy. Ordained clergyman... really.
Cheers to a great site.
Is Fridays just another restaurant chain? Or is it a genuine neighborhood fixture where you can depend on great food, great drinks and a great time? Well, it’s the latter, of course, and we helped Fridays show that side of themselves in an area of their site that’s a little more fun than a standard “About Us” page. We broke the brand out of the conventional voice and tone. We interviewed their bartenders and chefs to find out why they wouldn’t work anyplace else. And we made a funny photo-gallery about the ways customers use Fridays to-go, even if they might be ashamed to admit it.
Here’s the site: https://www.tgifridays.com/at-the-bar
I concepted and wrote the copy for this section of their site, and at the same time was working on lots of promos for the brand on the site, in emails, and on social media. And I got to try their ribs. Adan Romero was the CD, with Matt Silvester and Kerry Mellor were the art directors.